⨯  Uncovering the visual identity of creative adventures for wild ground  ⨯

Uncovering the visual identity of creative adventures for wild ground

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Wild ground facilitates adventures in reconnecting to, exploring and understanding nature, in Blue Mountains bush land. Through creative nature-play, it’s an opportunity to restore balance within nature, in our digitally–driven environment. A social business model, wild ground offers creative adventures, to support a local bush school. The programs are designed to renew relationships and foster creativity, development, and wellbeing.

Wild ground facilitates adventures in reconnecting to, exploring and understanding nature, in Blue Mountains bush land. Through creative nature-play, it’s an opportunity to restore balance to the land, lacking in our digitally–driven environment. A social business model, wild ground offers creative adventures, to support a local bush school.

Wild ground facilitates adventures in reconnecting to, exploring and understanding nature, in Blue Mountains bush land. Through creative nature-play, it’s an opportunity to restore balance to the land, lacking in our digitally–driven environment. A social business model, wild ground offers creative adventures, to support a local bush school.

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I guided wild ground to clearly define the brand’s values, voice, characteristics, it’s differentiators and the unique problem it helps to solve, to together develop the brand’s core idea: Creative Adventures. A visual identity has begun to shape around the essence of free-range, rollicking, creative adventures – the likes of Peter Pan, Enid Blyton and Where The Wild Things Are sprang to mind – as adults, we all at times, wistfully, nostalgically wish to return to free time, play and adventure. I’ve attempted to capture this to speak directly to the people wild ground wish to work – no, play! – with.

I guided wild ground to clearly define the brand’s values, voice, characteristics, it’s differentiators and the unique problem it helps to solve, to together develop the brand’s core idea: Creative Adventures. A visual identity has begun to shape around the essence of free-range, rollicking, creative adventures – the likes of Peter Pan, Enid Blyton and Where The Wild Things Are sprang to mind – as adults, we all at times, wistfully, nostalgically wish to return to free time, play and adventure. I’ve attempted to capture this to speak directly to the people wild ground wish to work – no, play! – with.

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“...Nat has a bigger picture, deep thinking, research approach — I think that’s such an asset for her — that ability to think strategically — it’s not just about pretty complimentary colours; she’s always thinking on this bigger level.” — Danielle Carey, owner of wild ground

“...Nat has a bigger picture, deep thinking, research approach — I think that’s such an asset for her — that ability to think strategically — it’s not just about pretty complimentary colours; she’s always thinking on this bigger level.” — Danielle Carey, owner of wild ground

“...Nat has a bigger picture, deep thinking, research approach — I think that’s such an asset for her — that ability to think strategically — it’s not just about pretty complimentary colours; she’s always thinking on this bigger level.” — Danielle Carey, owner of wild ground

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client
wild
ground

discipline
strategy
brand identity

illustration
print

year
2015

credits
Folio Photography — Mark Lobo

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Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

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© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects through Ecologi. Helping to give back to the natural things that most inspire my work.

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living. 

An Ecologi Climate Positive Business. 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living. 

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living.

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living. 

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.