⨯ Helping fire-affected towns recover with Post-fire Cards for Westpac ⨯
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Helping fire-affected towns recover with Post-fire Cards for Westpac
Australia’s 2019-2020 bushfire season, Black Summer, made headlines across the world. Most of the time in emergencies, we feel helpless, glued to our screens, relieved it’s not us experiencing it. This time though, I was one of those in it. I happen to live in what became one of the worst-affected communities.
After another seriously long year the Ascend editorial team at Harvard Business Review decided to publish a small gift that'd lift the spirits of their audience. Enter a series of custom-designed mobile backgrounds that deliver a little pick-me-up when you pick up your phone. I was commissioned to illustrate and hand-letter three of the empowering quotes created.
Camping with friends when walls of fire swept ferociously across swathes of bone-dry land, we sheltered at an emergency point in a tent at the beach whilst my partner and I wondered what would become of our home and our families property. They were both enveloped in that run-away line of fire.
After another seriously long year the Ascend editorial team at Harvard Business Review decided to publish a small gift that'd lift the spirits of their audience. Enter a series of custom-designed mobile backgrounds that deliver a little pick-me-up when you pick up your phone. I was commissioned to illustrate and hand-letter three of the empowering quotes created.
Small towns like mine, dotted up and down the south east coast of Australia are filled to the brim with holiday-makers during the summer. When the fires began to hit the region, it was peak-season. In the immediate aftermath, 10,000 people evacuated from our coastline, along with the millions of visiting dollars they contribute to local economies every year.
Towns emptied. Thankfully our family and homes were safe. Friends and extended family homes weren’t as lucky. The rest of the summer we were to remain hyper-vigilant to the continued threat of spreading fire. It was in between packing and unpacking, prepping and fretting about that looming possibility that I was approached to be part of this project. A meaningful opportunity to be of help, to make an impact.
After another seriously long year the Ascend editorial team at Harvard Business Review decided to publish a small gift that'd lift the spirits of their audience. Enter a series of custom-designed mobile backgrounds that deliver a little pick-me-up when you pick up your phone. I was commissioned to illustrate and hand-letter three of the empowering quotes created.
To live their brand ethos, “Help in the moments that matter” Westpac, one of Australia’s biggest banks created and gifted a series of four postcards to encourage people to visit the regions impacted. The postcards were affixed with a pop-out debit card, pre-loaded with money that could only be activated and spent within the region depicted on each postcard.
I was honoured to be commissioned by the Jacky Winter Group and DDB Sydney to create the illustrations for Mallacoota, and to have it featured as the key art in the below TVC. There are some images from these devastating fires that will remain seared into our collective memories. Each artist was tasked with capturing one of these infamous moments from their assigned region.
After another seriously long year the Ascend editorial team at Harvard Business Review decided to publish a small gift that'd lift the spirits of their audience. Enter a series of custom-designed mobile backgrounds that deliver a little pick-me-up when you pick up your phone. I was commissioned to illustrate and hand-letter three of the empowering quotes created.
My brief was the shockingly crimson-red skies of Mallacoota, very much reminiscent of my own experiences. When the debit card was pulled away, the recipient would glimpse a recovered and rejuvenated scene, to inspire the impact they’d have visiting or returning to the area.
Need a reminder that you've got this? Jump over to the HBR website and click on your favorite image to download and set it as the background on your mobile lock screen.
The campaign, released in 2021 when it was more safe for people to venture out again, has received global recognition. It was shortlisted eight times at Cannes, awarded a Silver Caples Award and awarded with multiple pencils at AWARD awards.
Need a reminder that you've got this? Jump over to the HBR website and click on your favorite image to download and set it as the background on your mobile lock screen.
client
westpac
discipline
illustration
lettering
year
2021
awards
2021 Cannes Industry Craft Lions — Shortlist x 8
2021 The Caples Award — Silver x 1
2021 AWARD Awards — Bronze x 1, Finalists x 5
credits
Agency — DDB Sydney
Production — The Jacky Winter Group
Illustrators — Greedy Hen for Kangaroo Valley
Guy Shields for Snowy Mountains
Stuart McLachlan for Mogo
Nat Carroll for Mallacoota
Studio Photography — Mark Lobo
Hallo, nice to sea you here!
I'm Nat, I’m an Australian artist. I create feel-good art, illustration and lettering. Informed by a background in visual communication and art direction, I work with brands, agencies, publishers and people to communicate stories of connection, empowerment and awe. My practice is a sparkly, colourful ode to the wonder and joy I stumble upon in my universe using hand-drawn and digital techniques. A dream-like language of place, nature, words and people are playfully explored from my studio next to the ocean, amongst the trees on the south-east coast of Australia, on Djiringanj Country. Swimming, reading, plant-hoarding, travelling and wandering with my doggo in the forest keep me feeling human.
Hallo, nice to sea you here!
I'm Nat, I’m an Australian artist. I create feel-good art, illustration and lettering. Informed by a background in visual communication and art direction, I work with brands, agencies, publishers and people to communicate stories of connection, empowerment and awe. My practice is a sparkly, colourful ode to the wonder and joy I stumble upon in my universe using hand-drawn and digital techniques. A dream-like language of place, nature, words and people are playfully explored from my studio next to the ocean, amongst the trees on the south-east coast of Australia, on Djiringanj Country. Swimming, reading, plant-hoarding, travelling and wandering with my doggo in the forest keep me feeling human.
Hallo, nice to sea you here!
I'm Nat, I’m an Australian artist. I create feel-good art, illustration and lettering. Informed by a background in visual communication and art direction, I work with brands, agencies, publishers and people to communicate stories of connection, empowerment and awe. My practice is a sparkly, colourful ode to the wonder and joy I stumble upon in my universe using hand-drawn and digital techniques. A dream-like language of place, nature, words and people are playfully explored from my studio next to the ocean, amongst the trees on the south-east coast of Australia, on Djiringanj Country. Swimming, reading, plant-hoarding, travelling and wandering with my doggo in the forest keep me feeling human.
Hallo, nice to sea you here!
I'm Nat, I’m an Australian artist. I create feel-good art, illustration and lettering. Informed by a background in visual communication and art direction, I work with brands, agencies, publishers and people to communicate stories of connection, empowerment and awe. My practice is a sparkly, colourful ode to the wonder and joy I stumble upon in my universe using hand-drawn and digital techniques. A dream-like language of place, nature, words and people are playfully explored from my studio next to the ocean, amongst the trees on the south-east coast of Australia, on Djiringanj Country. Swimming, reading, plant-hoarding, travelling and wandering with my doggo in the forest keep me feeling human.
Hallo, nice to sea you here!
I'm Nat, I’m an Australian artist. I create feel-good art, illustration and lettering. Informed by a background in visual communication and art direction, I work with brands, agencies, publishers and people to communicate stories of connection, empowerment and awe. My practice is a sparkly, colourful ode to the wonder and joy I stumble upon in my universe using hand-drawn and digital techniques. A dream-like language of place, nature, words and people are playfully explored from my studio next to the ocean, amongst the trees on the south-east coast of Australia, on Djiringanj Country. Swimming, reading, plant-hoarding, travelling and wandering with my doggo in the forest keep me feeling human.
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An Ecologi Member Business
Giving back to the natural things that most inspire my work, I'm proudly funding the planting of trees and other certified climate avoidance projects through Ecologi.
An Ecologi Member Business
Giving back to the natural things that most inspire my work, I'm proudly funding the planting of trees and other certified climate avoidance projects through Ecologi.
An Ecologi Member Business
Giving back to the natural things that most inspire my work, I'm proudly funding the planting of trees and other certified climate avoidance projects through Ecologi.
An Ecologi Member Business
Giving back to the natural things that most inspire my work, I'm proudly funding the planting of trees and other certified climate avoidance projects through Ecologi.
An Ecologi Member Business
Giving back to the natural things that most inspire my work, I'm proudly funding the planting of trees and other certified climate avoidance projects through Ecologi.