⨯  Designing sing-a-long stationery for In The Deep Swim School  ⨯

Designing sing-a-long stationery for In The Deep Swim School

NatCarroll_InTheDeep_StationeryDesign_All_10col

Based in the eastern suburbs of Sydney, In The Deep teaches babies and young kids how to swim. The school is focused on creating relaxed little swimmers for parents prioritising water safety and outdoor living in their coastal lifestyles. While there's a serious element to what In The Deep does, the heart of the brand lies within it's sense of child-like play, creativity and always-innovating approach.

Based in the eastern suburbs of Sydney, In The Deep teaches babies and young kids how to swim. The school is focused on creating relaxed little swimmers for parents prioritising water safety and outdoor living in their coastal lifestyles. While there's a serious element to what In The Deep does, the heart of the brand lies within it's sense of child-like play, creativity and always-innovating approach.

NatCarroll_InTheDeep_StationeryDesign_Lettering_10col
NatCarroll_InTheDeep_StationeryDesign_WavyType_4col
NatCarroll_InTheDeep_StationeryDesign_BusinessCards_10col

With a background in music, the director of the school, Sasha Hanic, penned a song about being in the water. When Sasha approached me to create stationery as part of a larger re-brand, I felt it was important in this context to specifically highlight two of the brand's attributes; the play and joy of being in the water, and the high-quality, sophisticated approach to programming.

With a background in music, the director of the school, Sasha Hanic, penned a song about being in the water. When Sasha approached me to create stationery as part of a larger re-brand, I felt it was important in this context to specifically highlight two of the brand's attributes; the play and joy of being in the water, and the high-quality, sophisticated approach to programming.

NatCarroll_InTheDeep_StationeryDesign_LetterheadEnvelope_10col

I approached the design of the stationery set utilising the relaxed feel and joy of the song Sasha wrote, typeset in the child-like hand lettering typeface I made, and paired this with generous white space and the muted blues of the colour palette to add a more serious tone. We decided on further accentuating the water and playful themes of the brand with a die-cut that resembled the watery waves – a repeating brand element – throughout the stationery set.

I approached the design of the stationery set utilising the relaxed feel and joy of the song Sasha wrote, typeset in the child-like hand lettering typeface I made, and paired this with generous white space and the muted blues of the colour palette to add a more serious tone. We decided on further accentuating the water and playful themes of the brand with a die-cut that resembled the watery waves – a repeating brand element – throughout the stationery set.

GraphicDiamondsDivider

client
in the
deep

discipline
lettering
print

year
2018

credits
Folio Photography — Mark Lobo
Lyrics — Sasha Hanic

More Projects

instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
MoonAndEye_33pxwide

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Hallo, nice to sea you here!

I'm Nat, an illustrator and creative partner for people producing visionary and purposeful things. I live next to the ocean, amongst the trees on the south-east coast of Australia. My colourful work is filled with a sense of awe, joy, adventure and ease, flowing from what I love to do outside of my studio — swim, nature, music, books, plants, think, dream, write, dissent and wander with my cute-as-rescue-labrador, Mollie.

Newsletter.

Newsletter.

Newsletter.

Newsletter.

Newsletter.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

© Nat Carroll — 2021 — An independent illustrator and creative partner for visionary and purpose-driven types.

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects through Ecologi. Helping to give back to the natural things that most inspire my work.

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living. 

An Ecologi Climate Positive Business. 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living. 

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living.

An Ecologi Climate Positive Business 
Proudly planting trees and funding climate crisis projects as a way to give back to the natural things that most inspire my work and sustain my living. 

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.