Uncovering the visual identity of creative adventures for wild ground.

Uncovering the visual identity of creative adventures for wild ground.

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Wild ground facilitates adventures in reconnecting to, exploring and understanding nature, in Blue Mountains bush land. Through creative nature-play, it’s an opportunity to restore balance within nature, in our digitally–driven environment. A social business model, wild ground offers creative adventures, to support a local bush school. The programs are designed to renew relationships and foster creativity, development, and wellbeing.

Wild ground facilitates adventures in reconnecting to, exploring and understanding nature, in Blue Mountains bush land. Through creative nature-play, it’s an opportunity to restore balance to the land, lacking in our digitally–driven environment. A social business model, wild ground offers creative adventures, to support a local bush school.

Wild ground facilitates adventures in reconnecting to, exploring and understanding nature, in Blue Mountains bush land. Through creative nature-play, it’s an opportunity to restore balance to the land, lacking in our digitally–driven environment. A social business model, wild ground offers creative adventures, to support a local bush school.

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I guided wild ground to clearly define the brand’s values, voice, characteristics, it’s differentiators and the unique problem it helps to solve, to together develop the brand’s core idea: Creative Adventures. A visual identity has begun to shape around the essence of free-range, rollicking, creative adventures – the likes of Peter Pan, Enid Blyton and Where The Wild Things Are sprang to mind – as adults, we all at times, wistfully, nostalgically wish to return to free time, play and adventure. I’ve attempted to capture this to speak directly to the people wild ground wish to work – no, play! – with.

I guided wild ground to clearly define the brand’s values, voice, characteristics, it’s differentiators and the unique problem it helps to solve, to together develop the brand’s core idea: Creative Adventures. A visual identity has begun to shape around the essence of free-range, rollicking, creative adventures – the likes of Peter Pan, Enid Blyton and Where The Wild Things Are sprang to mind – as adults, we all at times, wistfully, nostalgically wish to return to free time, play and adventure. I’ve attempted to capture this to speak directly to the people wild ground wish to work – no, play! – with.

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“...Nat has a bigger picture, deep thinking, research approach — I think that’s such an asset for her — that ability to think strategically — it’s not just about pretty complimentary colours; she’s always thinking on this bigger level.” — Danielle Carey, owner of wild ground

“...Nat has a bigger picture, deep thinking, research approach — I think that’s such an asset for her — that ability to think strategically — it’s not just about pretty complimentary colours; she’s always thinking on this bigger level.” — Danielle Carey, owner of wild ground

“...Nat has a bigger picture, deep thinking, research approach — I think that’s such an asset for her — that ability to think strategically — it’s not just about pretty complimentary colours; she’s always thinking on this bigger level.” — Danielle Carey, owner of wild ground

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client
wild
ground

discipline
strategy
brand identity

illustration
print

year
2015

credits
Folio Photography — Mark Lobo

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Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist.  Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

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© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types. 

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.