Things coming to fruition for Propelled Pictures.

NatCarroll_PropelledPictures_Logo_Horizontal_10cols

Propelled Pictures is a production company developed by my partner, Sats Kramer. With an emphasis on aerial photography, he takes beautiful, unexpected imagery of properties, places and events on the south coast, helping people to capture the big stories and milestones in their lives.

Propelled Pictures is a production company developed by my partner, Sats Kramer. With an emphasis on aerial photography, he takes beautiful, unexpected imagery of properties, places and events on the south coast, helping people to capture the big stories and milestones in their lives.

NatCarroll_PropelledPictures_Naming_10cols
NatCarroll_PropelledPictures_ValuesVoice_10cols

I worked closely with Sats to develop a name, brand strategy, tone of voice and visual identity that presents Propelled Pictures as a creative and supportive documenter of people's lives, especially focused on those that are blossoming by way of milestones, hard work, celebrations and success. Together, we created a brand that embodies the spirit of fruition and growth at the heart of it's story.

I worked closely with Sats to develop a name, brand strategy, tone of voice and visual identity that presents Propelled Pictures as a creative and supportive documenter of people's lives, especially focused on those that are blossoming by way of milestones, hard work, celebrations and success. Together, we created a brand that embodies the spirit of fruition and growth at the heart of it's story.

NatCarroll_PropelledPictures_Logo_Vertical_10cols
NatCarroll_PropelledPictures_BusinessCards_10cols
NatCarroll_PropelledPictures_Letterhead_10cols

I wanted to avoid the typically unapproachable, masculine, technical and equipment-focused approach of the aerial photography industry and instead opt for language that was more celebratory in nature, using a tone of voice that speaks to the warmth, joy and passion for telling people's stories, and the ethical, respectful and prepared nature of Propelled Pictures.

I wanted to avoid the typically unapproachable, masculine, technical and equipment-focused approach of the aerial photography industry and instead opt for language that was more celebratory in nature, using a tone of voice that speaks to the warmth, joy and passion for telling people's stories, and the ethical, respectful and prepared nature of Propelled Pictures.

NatCarroll_PropelledPictures_Website_10Cols

The visual identity I created was grounded in the brand idea of things coming to fruition, as well as the aerial perspectives Propelled Pictures creates. The logo I created captures this growth and aerial perspective in it's two 'trees'. I created a set of graphic elements that help tell the aerial story across a range of platforms. I deliberately chose a blend of warm, friendly and heavier, sophisticated tones in both the colour palette and typefaces to match the creative, confident and principled approach of the brand.

The visual identity I created was grounded in the brand idea of things coming to fruition, as well as the aerial perspectives Propelled Pictures creates. The logo I created captures this growth and aerial perspective in it's two 'trees'. I created a set of graphic elements that help tell the aerial story across a range of platforms. I deliberately chose a blend of warm, friendly and heavier, sophisticated tones in both the colour palette and typefaces to match the creative, confident and principled approach of the brand.

NatCarroll_PropelledPictures_TypeColour_10cols
NatCarroll_PropelledPictures_Logo_Icon_5cols
NatCarroll_PropelledPictures_GraphicElements_7cols
GraphicDiamondsDivider

client
propelled
pictures

discipline
strategy
words
brand identity
digital
print

year
2016

credits
Studio Photography — Mark Lobo

More Projects

instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
instagram-image
Asset 1@2x

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist.  Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Newsletter.

Newsletter.

Newsletter.

Newsletter.

Newsletter.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types. 

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.