Designing sing-a-long stationery for In The Deep Swim School.

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Based in the eastern suburbs of Sydney, In The Deep teaches babies and young kids how to swim. The school is focused on creating relaxed little swimmers for parents prioritising water safety and outdoor living in their coastal lifestyles. While there's a serious element to what In The Deep does, the heart of the brand lies within it's sense of child-like play, creativity and always-innovating approach.

Based in the eastern suburbs of Sydney, In The Deep teaches babies and young kids how to swim. The school is focused on creating relaxed little swimmers for parents prioritising water safety and outdoor living in their coastal lifestyles. While there's a serious element to what In The Deep does, the heart of the brand lies within it's sense of child-like play, creativity and always-innovating approach.

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With a background in music, the director of the school, Sasha Hanic, penned a song about being in the water. When Sasha approached me to create stationery as part of a larger re-brand, I felt it was important in this context to specifically highlight two of the brand's attributes; the play and joy of being in the water, and the high-quality, sophisticated approach to programming.

With a background in music, the director of the school, Sasha Hanic, penned a song about being in the water. When Sasha approached me to create stationery as part of a larger re-brand, I felt it was important in this context to specifically highlight two of the brand's attributes; the play and joy of being in the water, and the high-quality, sophisticated approach to programming.

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I approached the design of the stationery set utilising the relaxed feel and joy of the song Sasha wrote, typeset in the child-like hand lettering typeface I made, and paired this with generous white space and the muted blues of the colour palette to add a more serious tone. We decided on further accentuating the water and playful themes of the brand with a die-cut that resembled the watery waves – a repeating brand element – throughout the stationery set.

I approached the design of the stationery set utilising the relaxed feel and joy of the song Sasha wrote, typeset in the child-like hand lettering typeface I made, and paired this with generous white space and the muted blues of the colour palette to add a more serious tone. We decided on further accentuating the water and playful themes of the brand with a die-cut that resembled the watery waves – a repeating brand element – throughout the stationery set.

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client
in the
deep

discipline
lettering
print

year
2018

credits
Folio Photography — Mark Lobo

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Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist.  Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

Oh hallo there!

I'm Nat Carroll, an art director, graphic designer, illustrator and strategist. Most days you'll find me tucked away in my studio down on the south coast, next to the ocean and amongst the trees. I'm a wonderer, I'm a wanderer. An escape-artist, and adventure-seeker. I'm a tragic plant-lady, vinyl, book and dog-rescuer. A foodie, music and arts lover. I'm mesmerised by all the patterns, shapes, lines and colours.

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© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types — I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types. 

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.

© Nat Carroll — 2018 — Art direction, graphic design, illustration and strategy — For creative, entrepreneurial and purpose-driven types

I acknowledge the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.